Case Study

We manage Modelo’s UFC brand activation. Included in the Modelo activation is a 40’ x 40’ fan interactive zone, with UFC athlete meet n’ greet, product sampling and game challenges. A national Modelo x UFC sweepstakes program accompanies the Modelo UFC events as a digital marketing campaign. Live broadcast look-ins with Modelo national partners.

250K+
Venue attendance

15K+
Fan Fest consumers

1 M+
Impressions

4
Fan Fest Events

23
Events