Case Study
We manage Modelo’s UFC brand activation. Included in the Modelo activation is a 40’ x 40’ fan interactive zone, with UFC athlete meet n’ greet, product sampling and game challenges. A national Modelo x UFC sweepstakes program accompanies the Modelo UFC events as a digital marketing campaign. Live broadcast look-ins with Modelo national partners.
250K+
Venue attendance
15K+
Fan Fest consumers
1 M+
Impressions
4
Fan Fest Events
23
Events
![](https://friasagency.com/wp-content/uploads/2016/10/FanExperience-02-1.jpg)
![](https://friasagency.com/wp-content/uploads/2016/10/FanExperience-03.jpg)
![](https://friasagency.com/wp-content/uploads/2016/10/FanExperience-04.jpg)