Case Study

This fully comprehensive program for Corona Light and Kenny Chesney included activation elements such as a Corona Light bus, a 40’ inflatable tent, 20’ CL inflatable bottle, wind blades, bars, brands ambassadors, chairs, umbrellas, venue, stage and floor branding, meet and greets, pre-event and private parties. The tour encompassed 40 locations.

29,394
Cases Sold

1,295,887
Tour Attendance

$19,180,140
Media Value

69,413,201
Impressions