The Ask

Pacifico’s ocean roots and surf-vibe lifestyle attracts an audience who share the same spirit. The brand was a perfect match for the BottleRock Festival’s general target audience and was dubbed an official beer partner of the festival. We were tasked to create an environment that reflected Pacifico’s brand story at BottleRock, an upscale music festival in Napa Valley, CA that features the finest in food, wine and beer.

Our Solution

From concept to the on-site build and management, Pacifico Porch was born.

The lounge-style, 40x40 structure reached 18 feet in height and was complete with functioning swings and a Pacifico life ring photo opportunity.


The three-day, memorial weekend event hosted more than 120k attendees, and the official import beer was the most consumed alcohol at the BottleRock Festival.

Over 60k consumers engaged with Pacifico Porch and the location became #1 at the festival for Pacifico beer sale. The Pacifico Porch activation was awarded among the Best Outdoor Environments for the 2018 Experience Design & Technology Awards.