The Ask

Crush was looking to activate a virtual experience for a faster, more effective way to reach and engage consumers, provide insightful analytics about consumers and build communities for future activations.

Our Solution

Create a two day Crush virtual experience with games, predictive polling questions and a live run of show with community chat.

Result

The Virtual Experience exponentially reached more consumers than Crush's standard POS campaign and sweepstakes. ​

We distributed one thousand coupons to try a new flavor of soda in hours. ​

Over twenty seven thousand games were played and the average user engaged Crush branded games for over thirty minutes. ​

We provided insightful analytics on current new products with polling questions.