Corona Extra and the sport of boxing have been long associated with each other. With consumers of multicultural backgrounds making up most of boxing’s fan base, the drive to solidify their relationship with them became Corona’s next opportunity—more exposure on television by reinforcing their target consumer’s passion for boxing.
A hotel and casino takeover complete with branded elements for optimal exposure throughout the property.
Corona branding and Corona brand ambassadors integrated at highly televised fight week events. This included fighter arrivals, workouts, press conferences and weigh ins.
Brand presence at fight night with Corona ring card models, photo marketing, expert ring dressing for TV footage, VIP hospitality and on and off-site VIP experiences.